MagScapes - 2014 Press Story
MagScapes invite designers to ‘Create a 3D Magnetic Motif'
MagScapes is the name some may know as the people who invented magnetic wallpaper back in 2006. They have quietly gone from strength to strength now stocking the widest range of magnetic wallcoverings to make pretty much any wall work with magnets. Which is all fine - but perhaps the bigger story is what they are now doing with magnets...
For 2014, at Clerkenwell Design Week (CDW) in May, MagScapes will be launching a new ‘Create a 3D Magnetic Motif’ service. They will be demonstrating how anyone will be able to design and shape a magnetic motif. Using the latest digital printers and cutters - anyone can upload an image to have 3D custom made magnets produced quickly and cheaply.
As Jeremy says “We have been led by visionary interior designers who want to make walls more interesting by using magnets on walls”. In particular, we have seen the biggest innovations with magnets in the areas of decor, office and kids spaces.
For Decor; MagScapes has compiled some of the best materials that work on walls including, acrylic, cork, felt, foam, wood laminates and leather. The materials can be cut to any shape and used as a moveable motif on walls either combined with high end wallcoverings or with painted finishes. The applications range from high end residential interiors to boutique hotels and apartments.
For Offices; MagScapes has been commissioned to create maps, planners, branding and brainstorm areas. The materials commonly utilised include dry erase and painted walls all with strong neodymium magnets to hold charts, plans and photos. The applications range from office boardrooms, reception areas to open plan work environments.
For Kids; MagScapes began by working with special needs specialists and are now commissioned by various hospitals and schools to make walls more engaging for children. The materials commonly utilised for kids play, learn or recovery include custom printed background scenes with safe low power magnets used as characters, numbers, letters or abstract shapes. Typically, applications range from play areas in homes to schools and hospitals.
For CDW, MagScapes will be using their showroom in Albemarle Way to demonstrate the diversity of materials and applications - with workshops that will encourage designers to get involved with their magnetic media.
Certainly, with the ongoing ‘bounce’ in property values and the need to make wall spaces work harder - MagScapes would appear to be on trend with their magnets on walls materials and methodology. Most exciting is seeing what designers are now doing with magnets to make wall spaces come to life.