Serif TV - The flat surfaces at the top and bottom make it easy to carry, and we wanted the back to be as appealing as the front. French designers Ronan and Erwan Bouroullec and Samsung have to include lots of sockets on the back for different countries, and hiding them and making the back as simple as possible was a big challenge. In the end we developed a special fabric attached by small magnets. We were looking for a mono-solution that would work in all contexts, in three different sizes.
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